Shot by Jennifer Sheridan, at Park Village, the campaign comprises three 30-second TVCs (and 3 x 10-second TVC cutdowns), with OOH and social activations set to follow. Across these films viewers meet a cat named Wayne, a chintzy second-hand armchair and an Aztec travel bag (patiently waiting in an airing cupboard for the global-galavanting of its owner's retirement to begin).

Agency: 20Something