Omnicom Media Group’s branded content and creative agency DRUM has created a new three-and-a-half-minute ad break take over in partnership with ITV, to promote the launch of the new Volkswagen Golf 8.
DRUM engaged the famous family duo, the Kemps for a ‘A Drive down ITV Lane’. Roman takes his dad Martin to ITV studios in his all-new all-digital Golf 8, we see them journey through some of ITV’s most beloved shows. They're magical tour via the famous cobbles of Coronation Street, an unexpected encounter with Chloe Sims on TOWIE’s famous Brentwood Highstreet and a detour through the jungle
The partnership, creative and talent negotiation has been managed by DRUM, with the media strategy and execution handled by PHD UK. . Production Company: Park Village The film has been directed by TV comedy Director Jennifer Sheridan and is co-produced by DRUM and Park Village.
The campaign also featured cutdown teasers of the film on ITV to help drive awareness of Volkswagen’s takeover, TV edits that will broadcast after the takeover, and social content will promoted by Volkswagen as well on the talent’s own channels.
Agency: Drum
Client: VW